Task 1: Start Up a Small Business

Task 1: Start Up a Small Business

Due Week 4 and worth 250 points

Select a business idea which you would like to implement and complete this assignment. Note: You may use the same idea that you have used in discussion topics during Week 2 through Week 4.

Write a seven to eight (6-8) page paper in which you:

1. Propose the value proposition of the product or service the business will offer and explain the rationale.

2. Outline the competitive market and the industry in which the business will operate.

3. Determine at least two (2) strategies of each for protecting the following:

1. the branding

2. the logo

3. the product technology

4. Suggest methods to test the product idea for feasibility.

5. Suggest at least three (3) strategies to incentivize the founding management team.

6. Estimate the amount of cash needed to start the business. Provide a rationale to support your estimation.

7. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Your assignment must follow these formatting requirements:

· This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.

· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow SWS or school-specific format. Check with your professor for any additional instructions.

· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Assignment 2: Operating a Small Business

Due Week 8 and worth 250 points

Use the same business idea you used for Assignment 1 to complete this assignment.

Write a seven to eight (7-8) page paper in which you:

1. Choose the legal form of organization for the business, and support your choice.

2. Determine the organization structure which is initially needed to get the business operating, including the number of people necessary to get through the first year of operation, their job titles, and short job descriptions.

3. Propose at least three (3) methods to encourage the employees to work together and build an effective brand.

4. Examine at least three (3) ways to satisfy each of the stakeholders in the business including the investors, the employees, the customers, and the community.

5. Suggest a way to fund the business. Recommend how to attract equity investors.

6. Analyze how much of the funding should come from debt, and how much from equity. Support your evaluation.

7. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Your assignment must follow these formatting requirements:

· This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.

· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow SWS or school-specific format. Check with your professor for any additional instructions.

· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Assignment 1: Innovation, Technology, and Risk Due Week 4 and worth 175 points

Write a two to three (2-3) page paper in which the following are addressed:

1. Explain the interrelationship between innovation and entrepreneurship.

2. Compare the risks and benefits of a social-organization as it relates to change and innovation.

3. Speculate how artificial intelligence (AI) and robotics will influence organizations in the next 10 years. Provide specific examples of how this new technology has encouraged new business creation or growth.

4. Describe at least two (2) risks that new technologies may present to existing industry models and economic systems.

5. Use at least two (2) external sources.

Your assignment must follow these formatting requirements:

· This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.

· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow SWS or school-specific format. Check with your professor for any additional instructions.

· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Assignment 2: Strategic Innovation Due Week 6 and worth 165 points

Write a two to three (2-3) page paper in which you:

1. Discuss the different strategies associated with incremental change and radical change. Provide one (1) example where incremental change is a better solution and one (1) example where radical change should be considered.

2. Describe at least two (2) attributes of push and pull innovation. Next, create a scenario where push or pull innovation would provide a competitive advantage and provide two (2) outcomes that would support your chosen strategy.

3. Discuss at least three (3) reasons why you believe that entrepreneurs should follow an innovation strategy then describe a framework or strategy for identifying the right solution.

4. Use at least two (2) external sources.

Your assignment must follow these formatting requirements:

· This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.

· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow SWS or school-specific format. Check with your professor for any additional instructions.

· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Assignment 3: Developing a Sustainable Small Business Due Week 9 and worth 240 points

Read the case study titled “Pre-Launch decisions which influence innovation success” found in Chapter 7 of your textbook.

You will then write a four to five (4-5) page paper in which the following items are addressed.

1. Discuss the necessity of short-term and long-term forecasting for developing the key elements of the business plan.

2. Evaluate the importance of developing formal and informal networks when building new business opportunities and expanding into new markets.

3. Discuss the importance of knowledge management in the digital age and identify two (2) risk organizations must address to mitigate competitive pressures.

4. Consider the various components of a business plan and identify two (2) components that you believe would be the most challenging for you to complete as an aspiring entrepreneur. Next, discuss what could be done to help you overcome this challenge using technology.

5. Use at least two (2) external sources.

Your assignment must follow these formatting requirements:

· This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.

· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow SWS or school-specific format. Check with your professor for any additional instructions.

· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

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