challenges relating to gathering market information and conducting market research in Vietnam

EDMEs such as Vietnam present the international business manager with many potential barriers to obtaining reliable and accurate market information. These include:

· Availability and reliability of secondary information

· Availability and reliability of primary research suppliers

· Selecting appropriate data collection methodologies

· Research costs variations

…AND a host of related macro and environmental differences relating to:

· Political and legislative issues

· Basic infrastructure

· Cultural differences

· Social and market structure differences

· Communication and technology difficulties

· Accessibility

In this assignment you are must first choose three potential challenges relating to gathering market information and conducting market research in Vietnam. For each you should describe the challenge; consider the risk it poses to effective decision making; and suggest ways that the manager might overcome the challenge and reduce this risk.

You may also like...