Marketing Plan

You are required to select a company of your choice wishing to start its activities in Saudi Arabia.

You have to establish a marketing department starting from the Analysis of the market, formulate overall marketing goals, objectives, strategies, and tactics within the context of an organization’s business, mission, and goals designing and planning the entire function.

Write a Marketing Plan considering the following:
1. Introduction, Goals, and Objectives

2. Environmental Analysis

3. Target Market Analysis

4. SWOT Analysis

5. Marketing Mix (4 P’s ) Analysis

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