1. Explain retail store shrinkage and the ways shrinkage normally occurs. What are some of the ethical issues in retailers’ treatment of consumers? What is “sweethearting”? 2. How do marketers classify retail stores? Explain merchandise breadth and depth.

1. Explain retail store shrinkage and the ways shrinkage normally occurs. What are some of the ethical issues in retailers’ treatment of consumers? What is “sweethearting”?

2. How do marketers classify retail stores? Explain merchandise breadth and depth.

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