Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.
Also, provide a graduate-level response to each of the following questions:
Should a firm change its positioning depending on the market? What are the potential advantages and disadvantages of doing this?
Write a position statement for yourself to convince your favorite company to hire you.
Reflection Topic – Positioning
Understand the concept of positioning and its importance.
Learn how perceptual maps facilitate an understanding of a company’s or brand’s position in the marketplace.
Introduce the positioning matrix.
Identify the essential elements of a positioning statement.
Activity: Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the lo-lo-lo-lo or hi-hi-hi-hi cells)?