BSBWOR502 Lead and manage team effectivenessBSB51415 Diploma of Project Management
Read the following scenario and complete the tasks that followCrafty Clothes Pty Ltd.Crafty Clothes, founded in 1980, is an Australian made manufacturer and distributor of all-purpose clothingand footwear. The company takes orders from retailers and supplies retailers with clothing products thathave been manufactured to retailers’ specifications. These clothing products are then sold to consumersunder the retailers’ various brands.Recently, Crafty Clothes has found its market share in decline due to the Australian dollar and increasedoverseas competition. In addition, labour costs are eating into profit margins. Trends in the Australian textileindustry suggest that the company, although it is in a strong financial position now, will struggle to make aprofit within two years.To ensure the continued existence of Crafty Clothes, the company has embarked on a bold new strategicdirection:● develop own brands and product range and sell direct to consumers● leverage ecommerce opportunities to reduce distribution costs and increase profit margins.