Healthcare Marketing And Strategy
Digital Marketing Paper
Write a two page paper on the following steps that explore paid search marketing and online advertising:
- Research and select a website you will use to complete this assignment. It should be a website that could benefit from paid search marketing. Research and select 2 keywords (keyword phrases, including the ‘match type’ you would specify). Based on a particular geographic location, if you were to guess, how much might your expected CPC be for that keyword?
- Mockup an ad copy for one of the keyword phrases using the format for an ad seen at the top of a Google search. You may type it in the following format, and there is no special coloring or other formatting arrangement required other than justifying your ad copy:
Headine 1 – Headline 2 (usually blue in color on Google)
Ad path (ie.: www.website.com)
Ad extensions (you may include up to 3 lines here)
- For the website you identified in 1) above, how could you conduct re-marketing?
- Do you recommend video marketing be used in relation to this website? If not, why? If yes, how can it be used?