Module 1 – Case

Module 1 – Case


Assignment Overview

Review the following article from

Hannon, D. (2008). P&G uses Gillette deal to draft the blueprint for post-merger procurement integration. Retrieved Sept. 7, 2008, from

Also, review the following article:

Knutson, B., Rick, S., Wimmer, G. E., Prelec, D., & Loewenstein, G. (2007). Neural predictors of purchases. Neuron, 53(1), 147-56. doi:

Case Assignment

Turn in a paper of one to two pages (page count does not include cover or reference list) and include the following components:

  1. Using the background material, how is corporate planning involved in the merger?
  2. Use SWOT to identify the strengths, weaknesses, opportunities, and threats for P&G.

Assignment Expectations

  1. Answer questions with clarity.
  2. Show depth and breadth in your paper to enhance the quality of your paper.
  3. Try your best to search in the Trident online library to find some papers/articles to support your argument and show them in the reference list.
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