Part 1: Financial Ratio Analysis

Go to the Strategy Club website and review the Sample Strategic Plan for Colgate-Palmolive (2019) under the student resources section. This sample strategic plan is an example of what your completed strategic case analysis should look like at the end of the course.

Part 1: Financial Ratio Analysis

Perform a Financial Ratio Analysis on AMAZON. Complete the following:

Step 1: Using the resources listed in Table 4-8 in Chapter 4 of the David text, research and find as many financial ratios as possible for your CLC group’s company. Be sure to record your sources.

Step 2: Open your Strategic-Planning Template. Click on the Ratios tab at the bottom of the template.

Step 3: Use the pertinent data on your company to complete the Historical Ratios Table in your Strategic-Planning Template.

Step 4: In 500-750 words, prepare a report of the research information being sure to discuss what the findings mean regarding strategy creation.

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