You are employed by a market research agency that has just been contracted by Woolworths in South Africa to conduct a study examining the relationship between retail crowding and shopping satisfaction.
Write an essay in which you discuss the research methods you propose to employ to conduct the research. The term ‘research methods’ refers to a number of factors that need to be discussed. Please structure your essay using the following headings:
Research approach and design; (5 marks)
Participants and sampling; (5 marks)
Measurement; (10 marks)
Data analysis; and (5 marks)
Ethical considerations. (5 marks)