PROFESSIONS UNDER THE MICROSCOPE; WHISTLEBLOWING
This Case 3 focuses on how a large, well-respected financial institution can seriously put its reputation at stake and what happened to bring that about.
Begin by watching the following series of videos:
WatchMojo.com. (2016, September 15). Wells Fargo scandal: 5 things you need to know! [Video file]. Retrieved from https://youtu.be/zLm9c9rdrfQ.
Senator Elizabeth Warren. (2016, September 20). Senator Elizabeth Warren questions Wells Fargo CEO John Stumpf at Banking Committee hearing [Video file]. Retrieved from https://www.youtube.com/watch?v=xJhkX74D10M.
C-SPAN. (2017, October 3). Sen. Warren to Wells Fargo CEO: â€œYou should be fired.â€ (C-SPAN) [Video file]. Retrieved from https://www.youtube.com/watch?v=AyVr4qcn8EM.
CBS News. (2018, August 3). Wells Fargo whistleblower on fraudulent banking practices [Video file]. Retrieved from https://www.youtube.com/watch?time_continue=309&v=mua-_cQOC5Q.
Pope, K. (2017, April). How whistle-blowers shape history [Video file]. Retrieved from https://www.ted.com/talks/kelly_richmond_pope_how_whistle_blowers_shape_history.
And finally, read the follow-up:
Flitter, E. and Cowley, S. (2019). Wells Fargo says its culture has changed. Some employees disagree. The New York Times. Retrieved from https://www.nytimes.com/2019/03/09/business/wells-fargo-sales-culture.html
These optional sources might also be useful to you:
Armstrong, R., and Noonan, L. (2019). Wells Fargo: repairing a damaged brand. FT.Com, Retrieved from ProQuest in the Trident Online Library.
Forbes (2014). 10 simple ways to improve your reputation. Retrieved from https://www.forbes.com/sites/yec/2014/01/28/10-simple-ways-to-improve-your-reputation/#6cd6373e6b9f
Iraci, J. (2017). The complex process of managing reputation risk. The RMA Journal, 99(10), 40-43. Retrieved from ProQuest database in the Trident Online Library.
MarketingWorks (2014). 6 ways to rebuild reputation with PR after a crisis. Retrieved from https://marketingworks360.com/2014/03/marketing-tips/6-ways-to-rebuild-reputation-with-pr-after-a-crisis/
Address the following in a 3- to 4-page essay demonstrating your critical-thinking skills. It should be written for an audience of business owners. As an ethics expert working for a national ethics association, you have been asked to address the following:
1. Evaluate what Wells Fargo has done to repair the damage to their reputation. What should they still do?
2. Should top leaders be responsible for the behaviors of its customer-facing employees? Why or why not.
3. In your judgment, why is this Wells Fargo situation an â€œethical dilemmaâ€? Bring in a philosophy (or philosophies) that you have learned about in this Module.
This assignment should include third-person voice, in-text citations, and a reference list. It should be evident that you followed some of the basics of APA formatting. Write a well-integrated paper with a strong introduction and conclusion, and use a few section headings (e.g., do not simply follow a Q & A format).
Bring in subject matter expert viewpoints (authors or speakers) to validate and support your writing.
Your submission will be evaluated using the following criteria:
*Assignment-driven criteria: Covers all key elements of the assignment in a substantive way.
*Critical thinking: Conceptualizes the problem. Multiple information sources, expert opinion, and assumptions are analyzed, synthesized, and critically evaluated. Logically consistent conclusions are presented with appropriate rationale.
*Business writing: Mastery in written communications and a skilled, knowledgeable, and error-free presentation to an appropriately specialized audience.
*Effective use of information: Locates relevant and quality sources of information, using strong and compelling content to support ideas, convey understanding of the topic, and shape the whole work.
*Citing sources: Mastery using in-text citations of sources, proper format for quotations, and correct format of full-source information in the reference list using APA style (bibliography).