Crafting a Negative Employment Message
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For this assignment, imagine you work for a company and have been asked to create a negative message for a specific audience. Focus on the audience’s needs for clear, accurate, and reassuring information. After the message, include a few sentences explaining how you would distribute the message.
You are a member of the senior management team for a local department store chain that has been in business since the 1930s. A major discount retailer moved into your town the previous year and began a price war with your store. After a year, sales are down dramatically, and the owner has decided to liquidate the business because it can no longer compete with the national retailer. The store has a number of long-term employees, some of whom have more than 20 years of service. The company will offer severance packages to employees equal to one week of pay for every year of service the employee has as of January 1 of the following year, which is the expected date of closure. Generate a message that will announce the closure of the store, the severance packages and benefits available to employees, and retraining and outplacement resources that will be offered to assist displaced workers