Module 2 â€“ Discussion: The Marketing Mix: Value Added
Short Essay 1
Using the product/service chosen in Module 1 complete the following:
â€¢ Explain what product/service you are working with (see attached Case paper on assisted living as the service for this discussion) (this paragraph can be reused during class).
â€¢ Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept.
Not including the first paragraph describing your product, this post should be 1 or 2 paragraphs in length (at least 100 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.
Short Essay 2
â€¢ Provide the quick overview of the product or service.
â€¢ Identify your target market. Provide a specific demographic profile and rationale for this decision. Consider the size of the market and its purchasing power.
â€¢ A source that may help you: The US Census Bureau’s American Fact Finder. Research is required to back-up your selection and to provide statistics to show that it is a viable market.