Module 1 – Case: The Organization’s Purpose: Mission, Vision, Values, and Goals

Module 1 – Case: The Organization’s Purpose: Mission, Vision, Values, and Goals

Assignment Overview

In the Module 1 Case study, we will be exploring the Mission, Vision, and Values statements of the Coca-Cola Company.

Case Assignment

1. Do some research in the library and on the internet, and find the following:

a. 5 criteria that comprise good (quality) Mission statements; and

b. 5 criteria that comprise good (quality) Vision statements.

2. Visit the corporate website of the Coca-Cola Company, and read the organization’s Mission and Vision statements: http://www.coca-colacompany.com/our-company/mission-vision-values

3. Using the specific criteria that you listed in Item #1 above, critique the Mission and Vision statements of the Coca-Cola Company as follows:

a. Mission Statement: Is the organization’s Mission statement a “good” Mission statement? Why or why not? Justify your answer using your 5 chosen criteria. Be specific!

b. Vision Statement: Is the organization’s Vision statement a “good” Vision statement? Why or why not? Justify your answer using your 5 chosen criteria. Be specific!

4. Finally, find the company’s Values statement: Conclude your paper with an analysis of the company’s Values statement: What do Coca-Cola’s values say about the organization’s sense of ethics?

Assignment Expectations

Your Case Assignment should be a minimum of 5 pages in length.

You are required to use APA formatting and you are required to cite and reference your sources. There should be a minimum of three (3) reputable sources cited and referenced in your paper (at least two of your sources must be different from the sources provided you in the Background materials).

Background Reading:

Required Reading

Williams, L. S. (2008). The mission statement: A corporate reporting tool with a past, present, and future. Journal of Business Communications, 45(2), 94-119. Retrieved from EBSCO-Business Source Complete.

Tracy, B. (2015). Business strategy (The Brian Tracy Success Library). New York: AMACOM. Retrieved from EBSCO-Ebook Collection.

United States Air War College – National Defense University. (n.d.). Strategic vision. Strategic Leadership and Decision Making. Retrieved from http://www.au.af.mil/au/awc/awcgate/ndu/strat-ldr-dm/pt4ch18.html

United States Air War College – National Defense University. (n.d.). Values and ethics. Strategic Leadership and Decision Making. Retrieved from http://www.au.af.mil/au/awc/awcgate/ndu/strat-ldr-dm/pt4ch18.html

Optional Reading

Cady, S. H., Wheeler, J. V., DeWolf, J., & Brodke, M. (2011). Mission, vision, and values: What do they say? Organization Development Journal, 29(1), 63-78. Retrieved from ProQuest.

McNamara, C. (2000). Basics of developing mission, vision, and values statements. Free Management Library. Retrieved on April 29, 2014, from http://managementhelp.org/strategicplanning/mission-vision-values.htm

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