Module 2/Discussion 2: Amazon.com: Completing the SWOT

Module 2/Discussion 2: Amazon.com: Completing the SWOT

Provide your impression as to whether Amazon.com has more strengths than weaknesses or more weaknesses than strengths. Do the company’s opportunities (if any) outweigh its threats? Does Amazon.com have any sustainable competitive advantages (SCA), and if so, what are they?

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