Doing business globally and internationally
In Part A, students are required to address the questions below by using academic theory and concepts. (Some suggested resources covering aspects of the case have been posted on Blackboard as a start). In Part B, students are required to apply overall learnings from the module to their own personal development.
Students are required to research the business partnership between China National Chemical Corporation (ChemChina) with Pirelli, the Italian tyre maker.
Overall word limit: 3000
PART A
- With reference to the academic literature and using your analysis of relevant environmental factors, suggest the most important external issues and trends driving the partnership of ChemChina with Pirelli, Italian tire maker. In which areas are the expected internal benefits and synergies for both companies? Why are the Chinese and the Italian governments involved?
(20 marks)
- With reference to the academic literature, how would you describe this partnership? Explain the risks associated with this choice of partnership. Compare and contrast this choice with Pirelli’s earlier partnership with PT Astra. Justify your view.
(20 marks)
- By applying appropriate theory and using evidence from your research of these companies, analyse the national and corporate cultures involved. Speculate on the impact of both on this ‘partnership’ between ChemChina with Pirelli.
(20 marks)
- Drawing upon academic literature and theory, critically discuss the possible effects, both positive and negative, of exchange rate movements on the deal.
(20 marks)
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