Assignment 1: Marketing

Assignment 1: Marketing
Number of sources: 2
Paper instructions:
Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and non-routine problem. What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?

Please see the attached Chapter 1 reading.

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