business venturing
• Assessment Type Purpose
Proposal / Plan
The purpose of this assignment is to assess students’ capacity to generate a new business idea capable of supporting the creation of a new growth venture and developing a business plan that outlines how the proposed venture will be developed and how financially attractive the firm may become, with a view to convincing one or more financiers to invest in the enterprise.
• Description
To complete this assessment, students will apply critical thinking and problem solving in assessing theory and practice in the field of new venture creation, decision-making and enactment. In doing so, students will effectively communicate in writing their understanding of how the venture creation process operates.
• Weighting
? 30%
• Length
? 5000 words
• Assessment Criteria
? Five overarching criteria will be used for evaluation:
a. Demonstrated links to corresponding concepts, theories, and models.
b. Accuracy of information/argument.
c. Clarity of expression.
d. Applicability of conclusions and recommendations.
e. Depth and quality of validation of information/ argument from academic and industry sources.
Submission Method
In Lecture
Online and Hardcopy plus softcopy to Turnitin.
