Module 02 Written Assignment – Marketing Strategies
Select three fast food chains such as, McDonalds, Wendy’s, and Burger King. Go online, visit the company websites, and compare the marketing strategies of the three restaurants that you select. In 1-2 pages, discuss the following:
Who is their target market (think about demographic, cultural, and social factors)?
What are some of the differences (if any) in the companies’ target market?
In your opinion, what are some of the strategies implemented by each company to help them to successfully reach their target audience?
Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.
Save your assignment as a Microsoft Word document. (Mac users, please remember to append the “.docx” extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date.
