Integrated Marketing and Promotion Mix /Business
The format of this assignment is similar to that of the previous Case Assignment, as you will again give recommendations based on a series of situations that a company might face. Of course, make sure to thoroughly review the background materials and have a strong familiarity with the five main promotional methods, as well as the advantages, disadvantages, and challenges of each. You should also familiarize yourself with the advantages and disadvantages of different types of media.
For each of the following situations below, A) recommend which one or two of the five main promotional methods the company should emphasize in their promotions, B) recommend which one or two types of media the company should emphasize, and C) use the background materials in support of your recommendations. Your paper should be 4-5 pages in length. Be sure to cite the sources you use.
Answer the assignment questions directly. Do not copy and paste the questions. Instead use keywords such as New Animation Software, New Toy and so on to organize your paper. Include an introduction and a conclusion.
Stay focused on the precise assignment questions and don’t go off on tangents or devote a lot of space to summarizing general background materials. Use double-spaced, black Verdana or Times Roman font in 12 pt. type size.
Make sure to use reliable and credible sources as your references. Articles published in established newspapers or business journals/magazines are preferred. If you find articles on the internet, make sure they are from credible sources.
Reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 13-14 on in-text citations.
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