Live Case Study: the Case of Sheffield Insulation Group (SIG) 2000 words reportAs a consultant, you are required to prepare a company report to the Executive group at SIG to: w Identify a potential future international strategic directionTask brief: The assessment is divided into three parts: Part (a): Identify two distinct international strategic directions available to SIG for its strategy and recommend appropriate entry modes and methods to pursue each strategy. Guidelines: – You should make use of appropriate models and frameworks such as Ansoff framework, Four International Strategies model, and Entry Modes in order to identify possible directions – You should identify a method (merger, acquisition, strategic alliance or organic development) appropriate for the chosen market. You need to provide enough information about the company you aim to merge/ally or acquire.
Part (b): Justify the key reasons for the chosen target markets and the chosen entry modes and methods Guidelines: – You should make use of appropriate models and frameworks such as Porter’s Diamond, CAGE framework, and International Retaliation Framework to justify the reasons for the chosen markets and entry modes – The four elements of PEST could help in comparing and justifying the rational for the chosen countries – Five forces could help in understanding the industry dynamics and competitive reactions
Part (c): Apply the SAFe criteria to evaluate both directions and recommend one viable future strategy for the organisation.Guidelines: – SAFe criteria (suitable, feasible and acceptable) are important in evaluating the viability of the proposed international strategic directions. You need to fully justify your chosen direction and method based on your earlier analysis – Identification of the internal capabilities is key for assessing suitability – Identification of stakeholder’ groups level of power and interest using Stakeholders matrix is key for assessing acceptabilityA well balanced and convincing answer to the question.
Effective use of range of strategic management frameworks via which to identify the significant different international strategic directions.
Clear identification with respect to the methods and entry modes is provided to allow for meaningful evaluation A well balanced and justified answer to the question.
An excellent understanding of the application of a wide range of strategic management frameworks to justify the reasons for the chosen target market, entry mode and methods of development.
The answer in this band provide excellent suggestions for the company to pursue based on solid market analysis and researchSystematic and convincing use of the SAFe framework that draws upon the results of the analysis of the strategic position to arrive at sensible conclusions in relation to suitability and acceptability. recognition of change management, implemantation issues in relation to assesment of feasibility
clear and convincing identification of prefered strategy for the organization in future
