Question
1. A) A mail-order catalog firm designed a factorial experiment to test the effect of catalog requests received (1,000’s). Three advertising designs and two different-size advertisements were considered. The data obtained are shown in the table. Use a .05 LOS. Run the problem in SPSS and save the print out.
Size of Advertisement
Small(1) Large(2)
Design 1 8,12 12,8
Design 2 22,14 26,30
Design 3 10,18 18,14
In checking the initial “sig” value for design, the value is?
Your recommendation for design would be?
Your recommendation for size would be?
