Part A what are the advantages and disadvantages of advertising public relations personal selling and sales promotions from the perspective of a small independent retailer?
Part B. Develop a promotional budget for a new ready-to-assemble furniture retailers located in a college town using the objective and test method.
Part C develop a vertical audit form for customer service for the same ready-to-assemble furniture retailer specializing in the college student Market.
Part D explain how the same ready-to-assemble furniture retailer can improve its customer service program through use of the principles of the total retail experience and relationship retailing.
