* Choose an ad and discuss it by answering the following questions:
-Who is the target audience? Why do you think so?
-Which media does it appear in? (magazine, newspaper, trade publication, billboard, television, etc.) Why is it chosen?
-What type of a product or institutional ad is it? (pioneering, competitive, reminder, advocacy) Explain
-Does it use fear, sex or humorous appeal? How might the appeal work?
* Include an image of the ad or its link (if you find it from internet) in the appendix of your paper. The report must be typed and is limited to 2 pages (not include appendix) in a font (Arial recommended) of 12 with standard margins, double-spaced. Expanded bullet points are preferred to text intensive documents. APA style.
