Advertising & Marketing Communication project
From the following list of 4 chosen brands and product categories(choose one),
1.) Nestle 2.) Tom Ford 3.) Emirates 4.) Gardenia
you will assume that a new product is being launched by the brand and develop an Advertising and Marketing Communication report that provides recommendations on the advertising and marketing communication strategies and tactics that can be used to promote the new product in about 2000-2500 words. In addition, a simplie print advertisement comprising copy and layout must be included in the report.
You are allowed to invent the necessary details.
The report should cover the following areas:
1. Situation Analysis of the Company
2. Advertising and Marketing Communication Objectives
3. Target Audience Profile
4. Recommended Advertising and Marketing Communications Tactics
5. Proposed Evaluation and Control Methods
6. Sample Print Advertisement in Assignment Appendix
7. In-Text Citation & Reference List
Scope of Assignment
1) Overview Of Product
: Background, representations, products, operations
2) Advertising Strategy
: Based on research, present the current strategy and tools used in promotions/branding. You must support your findings with research and citations.
: Include appropriate labelling of the tools (traditional versus new), explain its usage in the given context.
:analyze the current strategy. Discuss if it is successful/relevant or otherwise. You must substantiate your conclusions with relevant research.
3) Recommendations
: Based on the current strategy/tool used, discuss what else could be done to improve the Advertising approach. In your recommendations, you must explain how each proposed tool will assist to narrow the gaps/improve the reach of something.
4) Conclusions:
: Summarize your assignment, highlighting key points and take a stand as if the Advertising strategy is successful in your product.
5) Referencing:
: You must reference all researched/cited material.
Tools for Assignment
Traditional
-newspaper
-Magazine
Broadcast
-TV
-Radio
-Bus/Trains
-Taxi/Billboard/pre-cinema/malls/carparks
Non Traditional
-Events
-Seminars
-Factory Tours
-Memberships
-Museum
-Sponsorship
-Product Placement
-Guerilla/stunt
New Media
-Website
-Blog/Vlog
-QR Code
-Live Feed
-Online Contest
-E-Newsletter
-Emails
-Apps
-Social media
Personal Selling
Sales promotion
Direct marketing
Project does not have any attached files
