Scope of the Assignment
Please use TWG tea company singapore as the research product
1) Overview of product
Background, representations, products, operations.
2) Advertising Strategy
Based on research, present the current strategry and tools used in promotions/branding. You must support your findings with citations.
Include appropriate labellings of the tools (traditional venus new). Explain its usage in the given content.
Evaluate the current strategy. Discuss if it is successful/relevant or otherwise. You must substantiate your conclusions with relevant research
3) Recommendations
Based on the current strategy/tool used, discuss what else could be done to improve the Advertising approach. In your recommendations, you must explain how each proposed tool will assist to narrow the gaps/improve the reach of advertising.
4) Conclusions
Summarize your assisgment, highlight key points and take a stand as if the Advertising stratgey is successful in your product.
5) Referencing
You must reference all researched/cited material.
Word count: 2000-2500
