Analyse the market potential for their products
Country Analysis Report Assignment
Country Analysis Report Task
Assume that you are an international business consultant to Kosmea, an Australian firm which produces skincare products. You will analyse the market potential for their products in Thailand and Indonesia. (The Kosmea Australia: Taking rose hip oil to the world case can be found on page 500 of Global Business Today 4th Edition.)
You will analyse the market potential for their products in Thailand and Indonesia.
Your task is to write a report that analyse and compares the socio-economic, political and business environments of Thailand and Indonesia. Your report will conclude with a country recommendation, and justification for your selection based on a weighted index.
Length: 1500 words +/- 10% from Introduction to Conclusion (Title Page, List of References and words in Tables and graphs are not included).
Writing the Country Analysis Report:
Title page: In general this has a descriptive title, date, the name of your company and usually your name and position within the company.
Table of contents: – Place the major headings and sub-headings down the left side of the page. On the right, put the page number where each can be found in the report.
Introduction: Includes the context, purpose and significance of the report. (eg. This report analyses the economic, political and business environments of Thailand and Indonesia and their market potential for the skincare products.)Include a very brief company and product profile (50 words or fewer).
Report Body: Following the introduction, the remainder of the body section is presented in logical sub-sections. Your final headings and sub-headings will depend on what your analysis has uncovered. Aim to find quality information, and evaluate it in relation to the relevant business objectives of Kosmea. Make some visuals (tables and graphs). You could include the graph of % Change in GDP you made as part of Assessment One.
Country Choice: Present here your choice of country. This section is particularly important and will include your weighted index and the reasons you included the variables and their weightings; a discussion of the major report findings; and the advantages (and disadvantages) of your choice of country over the second country.
Conclusion: Provide a very brief synopsis of your country choice and perhaps a recommendation for how to proceed (50 – 70 words).
Note: in some texts on report writing Conclusions is treated as a large section following presentation and discussion of data; in your report, however, you will have already presented your conclusions in your Country Choice section so the Conclusion section signals the end of the report.
List of references: List the sources cited in your report using APA referencing. See QUT cite/write (http://www.citewrite.qut.edu.au/).
