Students are to carry out an interview and then analyse and categorize the intervieweeâs motivation to travel, using the
student text. The student will then propose a holiday destination that will fulfil the profile generated from the
aforementioned activities. The students will then evaluate if a destination of his choice could match the needs and
motivations of the niche market analysed. A SWOT analysis of the implementation of that segment will be presented based
on published sources.
