Description: Analysis of an organisations brand management and promotion • Weighting: 15.00% • Instructions: Students will develop a critical analysis on an organisations use of brand management and promotion. This report should analyse an organisations current brand positioning, and give recommendations for the organisations brand management. IKEA PROJECT SKELETON JUSTIFICATION OF BRAND 300 words Marketing Approaches > Marketing Campagins etc Medium and Social Media use (Facebook < Instagram< Twitter 500 words Brand Engagement 200 words Findings 200 words Reference Organization Chosne is Ikra International.
