Every product or service has a buying process, even digital products and services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of view.
Begin by researching an online consumer product or service (such as an e-Book from the Kindle store or a movie from the iTunes store). Choose an online product or service with which you are familiar and have purchased in the past.
Next, write a report to evaluate its buying process from the marketer’s point of view using the five stages of the buying decision process.
Remember, the five stages are as follows:
1. Problem recognition
2. Search and determination of alternatives
3. Evaluation of alternatives
4. Purchase decision
5. Post-purchase evaluation
Note: Use the grading criteria for this assignment to guide your report. Be sure to include these details within your evaluation to support your ideas.
