Analyze the CRM efforts that you believe could be improved|business
Choose a well-known organization (Verizon Residential {FIOS Services}) you think is seriously sub-optimizing its Customer Relationship
Management efforts.
Critique the organization’s Operational-CRM and Analytical-CRM processes and activities
Highlight specific Operational- and Analytical- CRM efforts that you believe could be improved
Recommend how it could do a better job
Keep this in mind, while creating your PowerPoint Slides:
-Quality of analysis and distillation of key issues across the CRM spectrum
-Creativity and insight of recommendations
-Clarity and persuasiveness of presentation
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