Analyze the relevance of current organizational structure
Marketing Management
Each year Fortune magazine publishes a “Most Admired” list of the top companies in
the U.S. Firms are rated on these eight dimensions: innovativeness, quality of
management, long-term investment value, social responsibility to the community and
the environment, people management, quality of products and services, financial
soundness, wise use of corporate assets, and, if international, effectiveness in
doing business globally.
Prepare a PowerPoint presentation (12 -15 slides) that addresses the following:
1. Identify a major issue the organization is facing and in which dimension of
the eight identified above it is underperforming. Explain the ramifications the
underperformance is currently having on the organization. Identify the likely
consequence of failure to improve in the selected dimension.
2. Analyze the relevance of the current organizational structure, design, and
culture and their effect on organizational effectiveness, especially in
relationship to the dimension in which the organization is struggling.
3. Present a plan to bring about necessary improvement using Kotter’s 8-step
change model.
4. Address possible challenges to the suggested change and your plans for
managing those challenges.
5. Explain how different sub-systems need to be realigned in order to bring
about the change.
