Analyzes the factors for the expansion location
*No plagorism
*APA format
New client: the Midwest Beer and Beverage Distributors, located in Chicago suburbs, may have several projects for us. The company distributes beer, wine, liquor and soft drinks from a warehouse to five retail locations that are owned and operated by the company. Sam Barrume, the owner and President, is interested in replacing the current outdated warehouse with a state-of-the-art facility. And Mr. Barrume is considering opening a sixth retail location. He would like to know where to locate the new warehouse to minimize delivery and travel distances to the six retail locations. The data for the current five retail locations and the proposed sixth location plus the monthly volumes of cases is provided in the table below. The location coordinates are based on the (0,0) point specified at O’Hare Airport.
There is a second part to this project. Mr. Barrume is interested the possibility of expanding further into the Midwest and is looking at the next city for a similar warehouse and retail setup like he has in the Chicago area. He is considering one of the following cities: St. Louis, Milwaukee, Indianapolis, and Madison. The strategy is to locate retail outlets in the suburbs of one of these cities. Mr. Barrume wants a preliminary analysis of the factors for location. He is looking for an overview of the most important factors and how to use this data to do a detailed analysis. Download the assignment document: ASSIGNMENT-5-ElephantConsultants.docxPreview the document
Your Deliverable: a report that provides
An analysis and recommendation of the location of the new warehouse in the Chicago suburbs.
Use the Weighted Center-of-Gravity technique to calculate the weighted average location of the new warehouse based on the six stores locations and monthly volumes
Compare this new location to the current location of the warehouse.
Briefly explain your recommendation
A preliminary review that analyzes the factors for the expansion location. We are not recommending which city to locate, but rather, what is needed to do a detailed analysis.
what factors should to consider, what data would you need and how would you use it to decide the next city to conquer with MBBD.
Be specific as possible and consider the four locations in the Midwest in your discussions.
Be sure to use APA format for any citations and references you use in the report.
