Article “Conservative Nordstrom to sell trendy Topshop fashions,
| These are discussion board questions so word count should be somewhere around 200 words for each question. There are a total of 8 questions. I will send the textbook and references used. Please read before bidding and accepting.
Branding Nordstrom |
After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following:
| · Market Segmentation |
What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations?
| The Role of Pricing |
Pricing Strategies: Identity three types of pricing strategies. Select a good or service and compare the prices of two different companies associated with the goods or service. Why do different organizations have different pricing strategies for the same good or service?
| Product Development Process |
Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product. Review the reasons why new products fail and make two specific recommendations to improve the high failure rate of new products.
| Marketing Channels |
Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online. Synthesize the strategies that organizations like Zara and Pier 1- two companies that are having difficulty developing eCommerce capability can implement to increase the effortless movement of customers between the traditional and online channels.
What are the benefits and limitations of selling through a store front and online?
| Going Global |
Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give an example of a company that has made a success of doing business in the global economy. What lessons from McDonald’s success in the global marketplace are transferable across industries?
| What Makes a Good Marketing Plan? |
What are some of the things a good marketing plan does to help ensure its effective implementation?
| Creating a Plan |
Provide a brief overview of the product for which you are going to write your Marketing Plan. Why did you choose it? Which elements of the plan are you having difficulty with? What additional information would be needed to make the most informed strategic decisions for the future implementation of your plan?
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