Article plus 6 questions

Article plus 6 questions
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the study? Hint: one factor is measured by a
scale, and another is manipulated based on the
experimental stimuli.
2) Experiment 2 was a 2×2 design, with factors
of ad type and construal level. How was
construal level manipulated?
3) Construal level is termed “high” or “low”. If
someone tended to think more abstractly (vs.
concreteIY), would you say they demonstrated a
chronically “high” or “low” construal level?
4) Look at the results of Experiment 2. See
Figure 1 (p. 462). What was the dependent
measure?
5) What is the key result in the paper? Hint: the
paper describes an interaction between ad type
and construal level. In 2-3 sentences, explain
what that interaction means.
6) Based on Experiment 4, as people get older,
do they like mixed emotional advertisements
more or less (vs. when they were younger)?
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