Assessment of international Business Topic : Clothing Industry [delete all instructions in brackets before submission – including this one]
Industry: [write your allocated industry here. For example: the Dairy industry]
Company: [write your chosen company here. For example: Dairy Farmers is a company owned by National Foods an Australia subsidiary of Japanese parent company, Kirin Holdings Company Ltd.]
Home Country: [write where your chosen company’s headquarters are located.
For example: Although a Japanese company has acquired Dairy Farmers, the headquarters are still in Homebush, Sydney.]
Potential Export Country: [Write here the chosen potential export country you suggest your company could export to.
For example: Dare iced coffee varieties are not currently exported to Japan, so this could be the potential export market chosen for this assessment] –
Individual Report Executive Summary [Write your executive summary in this section, you need to include a summary of the whole report.
This should be done last and include an overview of the key findings and recommendations – no longer than 1 page.
Please note there is a big difference between an executive summary and an introduction. The executive summary, conclusion, and reference list are not included in the word count] –
Individual Report Contents Executive Summary
Introduction
Company Overview
Macro Environmental Analysis
Introduction
Political and Legal Environment?
Economic Environment
Socio-Cultural Environment
Technological Environment
Natural Environment
Cross-cultural Analysis
Introduction
Individualism versus Collectivism
Power Distance
Uncertainty Avoidance
Masculinity versus Femininity
Long term versus Short term Orientation
Individual Report Introduction [Provide an introduction to the industry, company, and potential export country you chose for this report – only half a page for this introduction]
Company Overview [Provide an overview of the company, including its history, structure, operations, products/services they sell, suppliers, who are the competitors, who are the customers and what markets do they currently serve – 1 page for this section] Macro Environmental
Analysis Introduction [Provide an introduction to the macro environmental analysis. State why it is important to your company – 1 paragraph for this introduction]
1. Political and Legal Environment [Include research relating to the political forces in the home country compared to the potential export country. Include data that is relevant for your industry.
All research should be referenced properly using in-text citations – ask if you do not know what this means. There is a referencing guide on Moodle to assist you as well] Home country Potential Export Country
2. Economic Environment [Include research relating to the economic forces in the home country compared to the potential export country. Include data that is relevant for your industry.
All research should be referenced properly using in-text citations – ask if you do not know what this means. There is a referencing guide on Moodle to assist you as well] Home country Potential Export Country
3. Socio-Cultural Environment [Include research relating to the socio-cultural trends in the home country compared to the potential export country. Include data that is relevant for your industry.
All research should be referenced properly using in-text citations – ask if you do not know what this means. There is a referencing guide on Moodle to assist you as well] Home country Potential Export Country
4. Technological Environment [Include research relating to the technological trends in the home country compared to the potential export country. Include data that is relevant for your industry. All research should be referenced properly using in-text citations – ask if you do not know what this means.
There is a referencing guide on Moodle to assist you as well] Home country Potential Export Country
5. Natural Environment [Include research relating to the natural environment forces in the home country compared to the potential export country. Include data that is relevant for your industry.
All research should be referenced properly using in-text citations – ask if you do not know what this means. There is a referencing guide on Moodle to assist you as well] Home country Potential Export Country –
Individual Report Cross-cultural Analysis
Introduction [Provide an introduction to the cultural framework you are using to analyse and compare the home country and potential export country’s cultural similarities and differences.
I recommend you use the Hofestede Framework.
Please see me if you intend on using the Kluckhohn-Strodbeck framework – this introduction should only be 1 paragraph. See pages 88-90 of your textbook]
1. Individualism versus Collectivism [Describe this power dimension for both the home country and potential export country].
2. Power Distance [Describe this power dimension for both the home country and potential export country].
3. Uncertainty Avoidance [Describe this power dimension for both the home country and potential export country].
4. Masculinity versus Femininity [Describe this power dimension for both the home country and potential export country].
5. Long term versus Short term Orientation [Describe this power dimension for both the home country and potential export country]. –
Individual Report Recommendations [Write recommendations based on your analysis of similarities and differences between the home country and potential export country’s macro environment and culture. You should assess your key findings as either opportunities or threats.
You can have more than three but there are only three headings as an example].
Recommendation 1 [Explain and justify your recommendation]
Recommendation 2 [Explain and justify your recommendation]
Recommendation 3 [Explain and justify your recommendation]
Individual Report Conclusions [Provide your concluding remarks about this topic and whether you believe your company should start exporting to the potential foreign market. – 1- 2 paragraphs. Not included in the word count] –
Individual Report Reference List
[Ask either your lecturer or the librarian if you are unsure how to use Harvard style referencing – there is an information sheet titled AIH Brief Referencing Guide on Moodle in the Assessment 2 resources folder. Not included in the word count]
