Assessment paper- Clothing Industry Business
Analysis Introduction [Provide an introduction to the macro environmental analysis. State why it is important to your company – 1 paragraph for this introduction]
1. Political and Legal Environment [Include research relating to the political forces in the home country compared to the potential export country. Include data that is relevant for your industry.
All research should be referenced properly using in-text citations – ask if you do not know what this means. There is a referencing guide on Moodle to assist you as well] Home country Potential Export Country
2. Economic Environment [Include research relating to the economic forces in the home country compared to the potential export country. Include data that is relevant for your industry.
All research should be referenced properly using in-text citations – ask if you do not know what this means. There is a referencing guide on Moodle to assist you as well] Home country Potential Export Country
3. Socio-Cultural Environment [Include research relating to the socio-cultural trends in the home country compared to the potential export country. Include data that is relevant for your industry.
All research should be referenced properly using in-text citations – ask if you do not know what this means. There is a referencing guide on Moodle to assist you as well] Home country Potential Export Country
4. Technological Environment [Include research relating to the technological trends in the home country compared to the potential export country. Include data that is relevant for your industry. All research should be referenced properly using in-text citations – ask if you do not know what this means.
There is a referencing guide on Moodle to assist you as well] Home country Potential Export Country
5. Natural Environment [Include research relating to the natural environment forces in the home country compared to the potential export country. Include data that is relevant for your industry.
All research should be referenced properly using in-text citations – ask if you do not know what this means. There is a referencing guide on Moodle to assist you as well] Home country Potential Export Country –
Individual Report Cross-cultural Analysis
Introduction [Provide an introduction to the cultural framework you are using to analyse and compare the home country and potential export country’s cultural similarities and differences.
I recommend you use the Hofestede Framework.
Please see me if you intend on using the Kluckhohn-Strodbeck framework – this introduction should only be 1 paragraph. See pages 88-90 of your textbook]
1. Individualism versus Collectivism [Describe this power dimension for both the home country and potential export country].
2. Power Distance [Describe this power dimension for both the home country and potential export country].
3. Uncertainty Avoidance [Describe this power dimension for both the home country and potential export country].
4. Masculinity versus Femininity [Describe this power dimension for both the home country and potential export country].
5. Long term versus Short term Orientation [Describe this power dimension for both the home country and potential export country]. –
Individual Report Recommendations [Write recommendations based on your analysis of similarities and differences between the home country and potential export country’s macro environment and culture. You should assess your key findings as either opportunities or threats.
You can have more than three but there are only three headings as an example].
Recommendation 1 [Explain and justify your recommendation]
Recommendation 2 [Explain and justify your recommendation]
Recommendation 3 [Explain and justify your recommendation]
Individual Report Conclusions [Provide your concluding remarks about this topic and whether you believe your company should start exporting to the potential foreign market. – 1- 2 paragraphs. Not included in the word count] –
Individual Report Reference List
[Ask either your lecturer or the librarian if you are unsure how to use Harvard style referencing – there is an information sheet titled AIH Brief Referencing Guide on Moodle in the Assessment 2 resources folder. Not included in the word count]
