Assignment 1: Project Task 5: Value of Conversions
Properly understanding the value of a conversion plays a critical role in determining the overall return on investment (ROI) from a marketing campaign. For this assignment, we will assume that the primary conversion goal is enticing a user to complete an online lead generation form. The apparel company will then enter this lead form into its database and begin to market to this new lead.
Please assume the following information:
Over the course of the past two months:
20,000 unique site visits were generated.
22 lead forms were successfully completed.
8 lead forms were partially started but not completed.
Sales from the 22 lead forms resulted in $2,458 in total revenue, of which the profit margin is 48%.
Please complete the following (you must show all your work for full credit):
Determine the value per conversion form.
Determine the estimated lost revenue from the partially completed leads.
Determine the estimated value of these partially completed leads.
Describe at least three tactics to get these partially completed leads filled out to fruition.
Identify at least two tactics to improve the percentage of completed lead forms.
Deliverables:
Ensure the following:
Your answers should be 300 to 500 words long.
Use proper MLA formatting.
Save your assignment as a Microsoft Word document attached to your post in the Discussion Area.
Name your document AI_ADVA407_W4_A1_Lastname_Firstinitial.doc.
Submit the document to the W4 Assignment 1 Discussion Area byWednesday, February 3, 2016.
Review and Critique:
By the end of Saturday, February 6, 2016, use this Discussion Area to review and provide a 100- to 200-word substantive feedback on the submissions of two of your peers, utilizing vocabulary relevant to the class material.
Your responses can be in the form of comments, further questions for discussion, or a reference to materials relating to the current discussion topics. Make sure your responses are honest, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress and encourage discussion.
Assignment 1 Grading Criteria
Maximum Points
Content
Accurately calculated or estimated the value per conversion form and the lost revenue from and estimated value of partially completed leads using the data provided.
10
Developed three tactics to get partially completed forms filled.
15
Developed two tactics to increase the percentage of completed lead forms.
10
Determined the estimated value of the partially completed leads, showing all work.
5
Format
Followed current MLA guidelines for writing style, spelling, grammar, and source citations.
5
Participation
Participated in the discussion by commenting on at least two peers’ assignments. Challenged or supported their opinions on the tactics for getting completed lead forms.
5
Total:
50
For assistance with any problems you may have when completing this assignment—OR—to offer your assistance to classmates, please use theProblems and Solutions Discussion area located through the left side navigation link.
