Assignment 4-Customer Insight

Brainstorm to determine at least three different customer segments you might want to serve (THIS MIGHT HELP–> https://www.slideshare.net/sblank/lecture-3-customer-segments/7Market_  Type_Ignoring_ Customers_ Clone); select one for this assignment. Describe this customer’s characteristics (using segmentation terminology). Use all 6 question areas in the Osterwalder text to interview your potential customers that allows you to build your empathy map (p. 131 OR FIND IT ON GOOGLE). From your interviews, create a visual of your empathy map (see Osterwalder text). Then, respond to the following questions in a report:

1. What is the best epicenter for your business model? Explain.
2. Create at least 3 “what-if” questions. Briefly explain the importance of each.
3. How can visualizing be effective for your business model (please don’t reiterate from the text, apply it to your business)?
4. What surprised you most from your customers’ responses?

2 pages

Minimum 1 visual

Minimum 2 sources

APA format