Assignment: Place (Distribution Strategy) and Promotion
Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise and complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.
This assignment represents Section of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 4- Place & Promotion.
Section – Place & Promotion
Distribution Channels
Length & Width
Direct & Indirect
Vertical & Horizontal Channel Conflict
Promotion
Communication Process & Tools
Product Life Cycle
Push vs. Pull
