Module 9, Assignment: CRM Tools – Instructions & Submission
Please search articles in the library or on the web to find a current article, within the last 6 months, on Customer Relationship Management and technology: ie) CRM
Software, Social Media, Use of Cell Phone Apps.
Format your presentation to me in a one page Memo form:
Use the following format found at this URL: https://owl.english.purdue.edu/owl/resource/590/04/ (Links to an external site.)
Address the following and use the questions as headers for your memo:
Overview of this article. What key concepts from the previous readings relate to this article? Use at least two related concepts from the book in your overview and
highlight them.
What are the benefits to business provided by this technology?
What are the benefits to the customer provided by this technology?
Is it a worthwhile investment (financially and good use of time) for the consumer and business?
Conclusion – what is your analysis of this technology?
Cite your sources using APA format using the following guidelines:
https://youtu.be/gMOl_fy2kKY (Links to an external site.)
APA citation basics
When using APA format, follow the author-date method of in-text citation. This means that the author’s last name and the year of publication for the source should
appear in the text, for example, (Jones, 1998), and a complete reference should appear in the reference list at the end of the paper.
If you are referring to an idea from another work but NOT directly quoting the material, or making reference to an entire book, article or other work, you only have to
make reference to the author and year of publication and not the page number in your in-text reference. All sources that are cited in the text must appear in the
reference list at the end of the paper. (retrieved from https://owl.english.purdue.edu/owl/resource/560/02/, (Links to an external site.) March 7, 2016)
And the following guidelines for the reference page:
https://owl.english.purdue.edu/owl/resource/560/06/ (Links to an external site.) (Links to an external site.)
Module 9 Assignment 3 CRM Technology Article
Module 9 Assignment 3 CRM Technology Article
Criteria Ratings Pts
Followed the correct APA format for a Memo Format is followed correctly
5.0 pts Minor error in APA memo formatting
3.0 pts Not formatted correctly in APA memo form.
0.0 pts
5.0 pts
The article used is at least two pages in length and URL or attachment provided. Article meets the standard of 2 pages in length and url is provided.
7.0 pts URL or attachment for article is not provided.
0.0 pts
7.0 pts
A comprehensive summary of the article is provided that presents key points, analysis and critical thinking. Provides a complete overview of the article and
highlights key points.
10.0 pts The article is moderately discussed and critical thinking is moderately evident.
5.0 pts Minimal summary missing required components.
2.0 pts No article summary
0.0 pts
10.0 pts
Uses terminology or concepts from the textbook that is related to the topic of the article. Related terminology from the textbook are used in the overview and
highlighted.
10.0 pts Only used one or two concepts presented in the textbook.
4.0 pts Terminology not used or highlighted.
0.0 pts
10.0 pts
Discussed and provided analysis of the following questions: What are the benefits to business provided by this technology? What are the benefits to the customer
provided by this technology? Is it a worthwhile investment (financially and good use of time) for the consumer and business? Provided a review of the benefits to
business and consumer and demonstration of critical thinking.
10.0 pts Minimal effort made in addressing the questions or did not address all the questions.
6.0 pts Did not address the questions.
0.0 pts
10.0 pts
Mechanics and followed recommended APA style. Spelling and punctuation are correct. Exceptional writing mechanics
8.0 pts Followed correct APA style but had 1-3 grammar or spelling errors.
6.0 pts Memo is not well-edited, with 3-5 grammar or spelling errors or unclear passages. Errors in APA formatting.
4.0 pts Poorly edited with 6 or more spelling or grammar errors. Unclear writing. Incorrect formatting.
0.0 pts
8.0 pts
Total Points: 50.0
