A world market has emerged from what was previously national markets, and the climate for international business today is more favourable than in the past. International strategies increase a company’s strategic competitiveness as it strives to compete in the global marketplace.
Why would companies choose to venture out of their home country? Include the benefits and outcomes of international strategy for a company in your response.
Companies may select different modes of entry into the international markets. Discuss some challenges of the different modes of entry.
Select ONE public listed company, local or multinational. Identify the international corporate level strategy (multi-domestic, global or transnational strategy) that the organisation has undertaken to grow its market (in products or services) as a strategic competitive advantage. Take into consideration that such a firm would operate in multiple industries in multiple countries or regions for which they operate multiple products. Refer to any journal articles or case studies to support the company’s strategy to go global. Identify possible risks that the company could be facing and how it can mitigate or minimize such risks. Provide a critical evaluation of the strategy and conclude based on your understanding.
