Armstrong, G., & Kotler, P. (2017). Marketing: An introduction (13th ed.). Boston, MA: Pearson Education, Inc. *This book is available through the VitalSource link provided on the Course Information page.
Chapter 14- Direct, Online, Social Media, and Mobile Marketing, pp. 428-433
Watch Video
Added Value: Direct Marketing for Farmers and Ranchers
User: Cooking Up a Story – Added: 10/25/09
YouTube URL: http://www.youtube.com/watch?v=CKmpy-GRj80
Armstrong, G., & Kotler, P. (2017). Marketing: An introduction (13th ed.). Boston, MA: Pearson Education, Inc. *This book is available through the VitalSource link provided on the Course Information page.
Chapter 14- Forms of Direct and Digital Marketing, pp. 432-455
Watch Video
Best Practices for Mobile Marketing Campaigns
User: GemaltoVideos – Added: 9/24/13
YouTube URL: http://www.youtube.com/watch?v=7Xi7sC-JZaI
Pick an industry outside the one featured in this unit’s video. How would businesses in the industry you selected use direct or interactive marketing tools?
