Brand Extension Assignment: Choose a product write a 4.5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.
Areas to include:
Brand (to include a brief background)
Extension idea
Ration/justification or need for the new idea relate the idea back to the companies mission statement
Target market
Marketing/launch strategy (to include pricing and channel strategy)
Ethical considerations
On a budget but have more work like this.
