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After reading LOs 1 and 3 and watching the On the Job Video Case at the end of the chapter, answer the following questions.
1. Briefly describe the Boston Consulting Group matrix, including its dimensions, quadrants, and strategic recommendations.
2. Compare and contrast the three levels of strategy in an organization.
3. Describe Michael Porter’s competitive strategies.
4. Using Porter’s competitive strategies, how would you describe the strategies of Walmart, Macy’s, and Target?
5. Harley-Davidson, which once boasted that it made “big toys for big boys,” is trying to lure more women to the brand to make up for declining sales in a slow economy. How do you think this move will complement or confound the company’s differentiation strategy, which has long been based on a macho image?
6. In order for companies to remain competitive, their strategies must focus on three things. Describe these three focuses.
After watching the On the Job Video Case at the end of the chapter, answer the following questions.
7. Using the BCG matrix, explain Theo’s decision to offer a classic line of chocolate bars after having limited success with Fantasy Flavor chocolates.
8. Which of the three competitive strategies—differentiation, cost leadership, or focus—do you think is right for Theo Chocolate? Explain.
