Paper details:
Assignments 3000 words.
The 3 companies above are all gloves manufacturers in Malaysia. Supermax Corperation Bhd will be my core discussion company vs 2 competitors, Kossan Rubber and Hartalega.
Pls refer to word document BAP Assignment content.
total 3000words
1.1. Purpose
The purpose of the business analysis on Supermax Corporation Berhad is to discuss the how the company remains competitive among its competitors and to address the key issues on financial analysis such as revenue analysis, market growth, profit margins, price earnings, debt level, cash flow with comparison with 2 other industry competitors Kossan Rubber Industries Bhd and Hartalega Holdings Berhad. (**need tables and charts with critical analysis)
Next, Strategic analysis market and competitor’s analysis will be discussed using PESTEL analysis and modified porter’s 5 forces (**need diagrams, referencing and citations using Harvard style)
1.2. Case Context of analysis
1.3. Company Background
Example,
The Supermax Group, was first founded as a latex gloves trading company in 1987. Within 2 years, a manufacturing facility is established thus the founding of its brand, Supermax. Currently, the company is listed in the main board of Bursa Malaysia Securities Berhad. It has 11 local manufacturing plants, 1 research center, 6 global distribution centres and a global sales network in 155 countries, partnership with 12000 distributors, etc.
1.4. Key issue(s)
Example
• Change of demand or Market switch to nitrile glove instead of rubber glove.
• Forex exchange
• Increasing competitors from other market.
• Any legal case related to Supermax??
1.5 Rational of your choice of company(ies)
2.0 Key issues: Financial Analysis (comparison with competitors) 3 to 5years data. (450words)
** What are the industry-specific KPIs, each sector has its own specific KPIs, interpret and discuss
and identify KEY issues
2.1 Revenue analysis and forecast
Growth revenue growth YoY in %
Profitability Return on investment capital
Efficiency Operating margin
Solvency Operating Cash Flow
Companies 2013
Actual 2014
Actual 2015
Actual 2016 forecast 2017
forecast 2018
forecast
1. Supermax
2. Hartalega
3. Kossan
Source:
Analyse
2.2 Market share growth
Companies 2013 Actual 2014 Actual 2015 Actual 2016 forecast 2017
forecast 2018
forecast
1.Supermax
2.Hartalega
3.Kossan
Source:
Analyse the above, elaborate and explain why 2014 for company 1 is low. support with evidence. In addition, add on in next 3 yrs. forecast and analyse
If the above is based on airlines industry, turnaround time affect Airline arrival and departure plan, etc. loading factor of passengers.
On gloves, then ….
2.3 Profit margins
Companies 2013 Actual 2014 Actual 2015 Actual 2016 forecast 2017
forecast 2018
forecast
1.Supermax
2.Hartalega
3.Kossan
Source:
Analyse
2.4 Price earnings ratios
Companies 2013 Actual 2014 Actual 2015 Actual 2016 forecast 2017
forecast 2018
forecast
1.Supermax
2.Hartalega
3.Kossan
Source:
Analyse
2.5 Debt level (gearing ratio)
Companies 2013 Actual 2014 Actual 2015 Actual 2016 forecast 2017
forecast 2018
forecast
1.Supermax
2.Hartalega
3.Kossan
Source
Analyse
**Discuss 2 specific ratios for gloves industry – manufacturing cost, equipment’s, etc
2.6 Cash and any other ratio that are specific to industry)
3.0 Key issues: Strategic analysis (900-1000words) need Harvard citations and referencing
3.1 Market and competitor’s analysis (Modified Porter’s five forces)
• Apply PESTEL and modified porter’s 5 forces include diagrams.
• **Apply theory and models to analyse BUT do not describe theory, max 1 to 2 Theoretical models.
Examples.
Threats of substitutes (moderately low) – Just use argument that mentioned threats of substitutes(low) to discuss or vice versa, if the threats of substitutes(high) find citations or reference to discuss
Threats of competitive rivalry(high) – Supermax, Kosssan and Hartalega, etcc
3.2 Operations and organisation(s) analysis (Balance-score card) with Industry specific KPIs.
Balance scored Industry specific KPI Company 1 Company 2 Company 3
Learning and internal growth Number of new products
Employee Satisfaction
Employee Turnover
Number of trained employees or training programs
New divisions
Promotions
Process or operations
Customer perspective
Financial perspective
4.0 Limitations of Financials models and conventional analysis (300words)
4.1 Limitation of financial models in analysing performance
• Must discuss weakness and strengths using traditional 5 forces model is out of date and we will critique and update it.
4.2 Limitations of Conventional Analysis
5.0 Conclusion (300words)
• This should be derived from section 2 (financial analysis) and section 3(strategic analysis)
• Do not introduce new evidence and thoughts here.
• Conclusions will restate the KEY issues that you have identified and your MAJOR findings
6.0 Recommendations (300words)
• Recommendation must be modelled using spread sheet with 3 years forecast growth and analysis
7.0 Modelling (450words)
• This must be linked clearly with the analysis, conclusion and recommendation.
• Model your recommendations from (5 conclusion) quantatively using a spreadsheet
• Your recommendations inform the inputs then you will comment on the outcomes.
8.0 Reference list
• Harvard referencing and citations need.
• Excel calculations and working required. **URL site for financial calculations required.
