Part I: Business Brief and Change Vision Video Due Week 8 (Weight: 25%) Change is part of the game. Leaders both set vision and navigate the, sometimes, murky waters of change. Effective leadership requires you to harness both the minds and hearts of employees to enable change to occur and take root in the company’s culture. For this assignment, you will identify one change management need within your company or from a company you previously worked for and plan a change initiative. Business Brief (2-3 pages) Identify a needed organizational change and utilize Kotter’s eight-stage framework. This should be written in a professional format (font size 10-12, one-inch margins double spaced, and use of headings and subheadings). Remember to include a cover page that has all appropriate course, assignment, date, and name information.
1. Provide a brief background of the company, industry, and culture.
2. Identify the problem you want to address and why it is important.
3. Describe your change initiative according to Kotter’s eight stage framework.
· What is your change vision and why is it important?
· How will you create a sense of urgency?
· How will you create a guiding coalition?
· How will you communicate the change vision?
· How will you empower employee action?
· How will you enable and create short-term wins?
· How will you consolidate gains and produce more change?
· How will you anchor the new approach in the company culture?
Part two (this will be what I discuss for the video)
1. What is the change?
2. Why is this important and needed?
3. What is the benefit for the company and the individual employees?
4. What will success look like?
