This paper can be on almost any topic relating to consumer behavior. Some good topics include looking at any of the niche markets identified in the text. This could be marketing to a subgroup such as African-American, Hispanic, or Asian families. You could look at existing marketing plans for any of those markets, and critique the companies involved. This could include the use of a SWOT analysis, MDS (multi-dimensional scaling) graphs for product positioning, as well as other available demographic data for the targeted group
Must be 7 pages
