For this assessment you will produce 2 documents.
Choose one of 5 options: BHS, Cambridge Analytica, Carillion, Monarch Airlines, H&M Global
1. A paragraph-length introduction to your company and a skeleton outline of your case study. Include key points from the case and some supporting theory and evidence.
o Min 1 page, Max 2 pages (excluding reference list).
o 12pt Times New Roman font,1.5 spacing
o If you do not attend the tutorial or submit an outline for review, you will automatically receive a score of 0 for this portion.
•a paragraph justifying your company choice and a skeleton outline of your coursework structure, e.g.
I.Introduction to company
II.Macro
I.Issue 1
II.Issue 2
III.Meso
I.Issue 1
IV.Micro
I.Issue 1
II.Issue 2
III.Issue 3
V.Turnaround Strategy
VI.Conclusion
-Clearly identified potential reasons for failure?
-Presented reasonable suggestions for exit or turnaround at the company and justified why?
-Introduced some concepts or evidence from the module, research or reading?
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2. The final document will be a 3,000 word case study (word limit +/- 10% ok) in which you present and analyse a company experiencing business failure.
o Sections and approximate weighting:
§ Identify – Conduct a multi-level root cause analysis (60%)
§ Strategise – Develop a turnaround or exit strategy (30%)
From the organisational options you will be given, choose one and justify why you believe this organisation is failing/has failed. Use tools, theories and concepts drawn from lecture material, recommended reading, reputable business and news media sources (e.g. Forbes, BusinessWeek, BBC), and independent study to identify root causes of failure and develop a turnaround or exit strategy.
