Business & Finance – Marketing

Business & Finance – Marketing

Instructions

Using the  University online library resources and the Internet, research business analytics implementation plans. Select at least 4 scholarly sources for use in this assignment.

Write a proposal in which you explain the importance of using business analytics.
Objectives of proposals:

1. Describe the business and provide a summary of the business analytics they could apply to their business in multiple scenarios.
2. Describe the benefits and disadvantages of business analytics, as well as how the organization can be proactive in addressing any disadvantages. Include at least 3 benefits and disadvantages.
3. Address any challenges the organization may face using business analytics, as well as how the organization can be proactive in addressing the challenges. Be sure to address at least 3 challenges.
4. Propose three business analytic techniques. Compare them and discuss at least two benefits and disadvantages of each.
5. Create an implementation plan to integrate business analytics into your organization.
6. Create a backup proposal in case management does not approve your initial proposal. The backup proposal should have at least 3 changes different from the original plan.

Write the paper from the perspective that it will be presented to management of the firm and you are trying to persuade them to utilize business analytics for data-driven decision making.

The paper has to contain the following:

• Cover Page
• Table of Contents (auto-generated by MS Word)
• Introduction
• Implementation Plan (5–6 pages of content)
• Conclusion
• References

Utilize at least 4 scholarly sources in support of your recommendations.

Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in appropriate and accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.

Write a 10–12-page proposal in Word format. This page total should include the Cover Page, Table of Contents, Introduction, Implementation plan, Conclusion, and references. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.